Attraction Marketing Lesson #3 - Fall in Love Again

Robert G. Allen in Multiple Streams of Internet Income
discussed the concept of being customer-centric as
opposed to profit-centric. Being customer-centric means
you develop a real relationship with customers as opposed
to pushing sales. Developing customer trust is essential to
building a successful business that is enduring and has
customers that return. Though one-time sales may be nice
when they occur, the good feeling quickly dissipates when
revenue declines due to lack of repeat sales.

A customer-centric business owner knows how to use customer
service to develop customer trust. With trust comes a
long-term commitment to your business. A trusting
relationship brings revenue with it proving once again that
Law of Attraction marketing is successful. 

People do not choose retailers or service providers based
on price alone. Their buying decisions are not always that
rational or use such simple logic. People want to feel
their business is valued. Thats why a common complaint
among dissatisfied customers is often about poor service.
When you establish a bond with customers based on trust,
the relationship deepens. 

Think about two people who meet, are attracted to each
other and then fall in love. Theiremotions become more
intense and deeper. You dont want your customers falling
in love with you, but you certainly want them falling in
love with your business. To do that you must first attract
them and then do everything you can to deepen the
relationship. 

In doing you will also develop multiple streams of income
for the simple reason that internet marketing, public
relations and customer service are blended into a new
marketing beast you could call mark-pub-cust-serv (just
kidding again!)!

So how do you deepen customer relationships? Think of
falling in love again and how you want to do everything you
can to please the other person. Oh Darling, you are so
beautiful! I am so happy you are in my life. What can I do
to make you happy? Tell me how I can prove my love for you!
Anything you want, its yours! Well, you get the idea. You
have to prove to your customers that you love them and want
them to love you back. Positive emotions create a positive
reality and this is Law of Attraction marketing.

 Deliver a consistent message of customer love over and
over again using a reliable email campaign delivering words
of wisdom, great information and proof you truly care 

 Develop a promotional offer that customers will find
attractive and see as a sign you would love their business
(like a free gift for leaving contact information)

 Make it easy for customers to get hold of you by giving
them options like emailing, telephoning, chatting and even
writing (yessome people still write letters!)

 Concentrate on providing excellent customer service
instead of just pushing products

 As for feedback and then use the information to improve
customer service

The Lego customer service site is ready to help customers
in multiple ways. You notice this web page isnt primarily
selling products; its giving service. You can contact the
company, get free instructions on building Lego toys, find
store locations, read a Help section or even complete a
survey and let the company what you are thinking. 

Lego loves its customers! You need to love yours too. You
can use the Law of Attraction concepts with very little
monetary investment too. These are ideas and concepts that
can be implemented and not expensive web design
suggestions. Even if you are only operating a blog right
now, you can still apply these concepts of love thy
potential and new customers. 


To Your Success,
YOUR NAME

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